David T. Hyland

It's been a while since I've used this blog for any interaction or game reports. Since the pandemic lock-down started happening for the...

At least three (3) things you felt were done well. I realize the difficulty of this marketing course and understood well what was...

*Week 7 Reading: "Marketing Metrics" by Paul Ferris -Chapter 11: Marketing and Finance In this last chapter, it goes through some...

*First and foremost, I want to apologize for the delay in my weekly blog. As an US Navy Active Reservist, I am assigned to participate in...

Week 3 Reading: "The Definitive Guide to Entertainment Marketing" by Al Lieberman & Pat Esgate -Chapter 10: Major Sports, Major Money:...

*Week 2 Reading: "The Definitive Guide to Entertainment Marketing" by Al Lieberman & Pat Esgate -Chapter 8: A Handful of Content: Games,...

*Week 1 Reading: "The Definitive Guide to Entertainment Marketing" by Al Lieberman & Pat Esgate -Introduction -Chapter 1: Begin with the...

Working with the team on Looters of the Arcane has its moments where you experience the work as a project manager. However, that didn’t...

Assignment 7.1: Weekly Journal *Final Weekly Production Review During this entire week, I’ve spent over 20 hours to complete my...

Assignment 6.1: Weekly Journal *Weekly Readings: Chapters 14-16 of Agile Game Development with Scrum Chapter 14: The Myths and Challenges...

Assignment 5.1: Weekly Journal Weekly Readings: Chapters 10-13 of Agile Game Development with Scrum Chapter 10: Agile Technology – This...

Assignment 4.1: Weekly Journal *Weekly Readings: Chapters 7-9 Agile Game Development with Scrum Chapter 7: Video Game Project Planning –...

Weekly Journal 2.1 *Weekly Readings: Chapters 5 & 6 Agile Game Development with Scrum Chapter 5: User Stories – This chapter had me...

*Weekly Readings: Chapters 3 & 4 Agile Game Development with Scrum Through most of chapter 3, the subject had covered mostly the team...